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    <loc>https://www.misterweisman.com/home</loc>
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    <lastmod>2023-03-29</lastmod>
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      <image:title>Home - Ross Weisman is a community builder, content creator, comedian, and your work husband.</image:title>
      <image:caption>Check out where he’s been, and see what he has in the pipeline.</image:caption>
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    <lastmod>2021-01-12</lastmod>
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    <loc>https://www.misterweisman.com/work</loc>
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      <image:title>Experience - Making news interactive, WHYY</image:title>
      <image:caption>In WHYY News’ community engagement department, Ross zeroes in on the stories most important to the Delaware Valley and turns them into interactive experiences. He works directly with reporters and community leaders to elevate issues that need a boost, connecting WHYY to the community it serves and vice versa. Ross puts a face to issues, finding nuance and connection in a society more segmented than ever. For example, when policies popped up around the country targeting LGBTQ+ people, Ross convened trans voices live on Instagram for Transgender Day of Visibility to hear stories of resilience and joy. Through TikTok, Ross has also experimented with bringing WHYY news pieces to life to engage younger audiences (including shuttering Chester County hospitals and sweltering Philly schools). In total, these videos have amassed over 18,000 views across his personal TikTok and Instagram accounts. See a panel discussion on public transportation safety by clicking below.</image:caption>
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      <image:title>Experience - Community building, Tribe 12</image:title>
      <image:caption>In the nonprofit world, quality is just as important as quantity. Ross ran and oversaw 200+ events for 1600+ young professionals in the Philadelphia area. From large happy hours to handwritten cards — in-person and virtual — Ross constantly saw trends and how they can bring folks together. Ross met 1:1 with new people each week, each looking for community and a person to connect with them. This became even more crucial, as Ross transitioned all programming and community virtually during the COVID-19 pandemic. Ross produced podcasts, cooking videos, blog posts, and more to strategize Tribe 12’s reach. Read Ross’ interview with the Jewish Exponent by clicking below, and learn more about these initiatives in his own words.</image:caption>
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      <image:title>Experience - Storytelling, KYW Newsradio</image:title>
      <image:caption>News is a fast-paced world. It’s essential to get information out quickly and succinctly without letting quality suffer. At one of the Delaware Valley’s best-known radio stations, Ross calmly handled in-the-moment decisions. What’s noteworthy? What’s relevant to the listener? Collaborating with anchors, Ross would wear a writer and a news editor hat on any given day. The key is delivering the top stories in a conversational tone. Big words are great for the SATs, not for someone trying to get the latest on the way to work. Ross stepped in to host KYW’s tri-daily All-Local podcast and has worked on a pilot presentation on historical landmarks in Pennsylvania, which you can hear by clicking below.</image:caption>
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      <image:title>Experience - Social media, Michael Smerconish</image:title>
      <image:caption>Ross oversaw Sirius XM and CNN anchor Michael Smerconish’s social media for his first job out of college. Ross analyzed his Facebook and Instagram accounts, recommending strategies to increase the quantity and quality of engagement. In his time, Ross increased Michael’s Instagram presence by more than 25% and created Facebook video content to give fans a behind-the-scenes look at the anchor. The videos amassed a total of 10K+ views. The Auburn Reporter’s Richard Elfers featured Ross’ editorial from Smerconish.com. Read his analysis here (the original editorial is no longer available). Click below to watch a short concert video of Michael Smerconish’s tour stop at the City Winery in New York City, or click here to see the tour stop at the Sellersville Theater.</image:caption>
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      <image:title>Experience</image:title>
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      <image:title>Experience</image:title>
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  <url>
    <loc>https://www.misterweisman.com/podcasts</loc>
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    <lastmod>2024-01-05</lastmod>
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  <url>
    <loc>https://www.misterweisman.com/comedy</loc>
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    <lastmod>2023-09-17</lastmod>
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    <lastmod>2024-01-05</lastmod>
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